Integration as a Service
Our core strength is INTEGRATION and due to our in-depth experience with a huge set of integration techniques, products and methodologies, Concordus Apps offers Integration-as-a-Service of the following applications:
Gaining Business Intelligence
Sentiment analysis not only helps businesses get a read on how they're doing with their customers, it also gives businesses a better picture of how they stack up against their competitors. For example, a company that has 15 percent negative sentiment may view that as acceptable. But if a direct competitor's negative sentiment is only 10 percent, that 15 percent negative no longer looks so great. Knowing the sentiments associated with their competitors helps companies evaluate their own performance and look for ways to improve. Sentiment analysis also helps businesses predict consumer trends and develop strategies to capitalize on those trends and gain an edge on the competition.
Revitalizing a brand
Branding is all about perception. And sentiment analysis allows businesses to quantify the perceptions that current and potential customers may have about their products and services, their customer experience, online content, marketing and social campaigns. In short, their overall brand. Access to negative and lukewarm sentiment analysis data helps companies develop more positive and engaging branding and marketing strategies to bring new life and credibility to a stagnant brand.
As good as sentiment analysis is, it will never be as accurate as old fashion human analysis. Unlike the human brain, big data analytics platforms are incapable of picking up on subtleties of delivery, such as body language and sarcastic tone, that give personal comments greater context. Still, as sentiment analysis tools and technologies continue to advance, and the social media explosion continues its present pace, the accuracy gap between machine analysis and human analysis is narrowing dramatically. Going forward, businesses that more fully incorporate sentiment analysis with other proven tools and metrics stand to gain greater business value plus a distinct advantage over their competitors.